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Grassroots Fundraising Resources | BarackObama.com

The Tools

  • HTML
  • CSS
  • ExpressionEngine
  • Javascript

The Details

This project was built to be an information hub for grassroots organizers and small-dollar bundlers (known as grassroots fundraisers). It included inspirational videos, tear sheets with persuasion points, and similar pieces of media.

On the back end, this is basically an ExpressionEngine-managed site, which gave communications staff as much autonomy as possible. It also required little long-term developer commitment, freeing the dev team for other projects.