Recurly Marketing Site | Recurly, Inc.
This site was a constant work in progress as we embraced the values of agile development, and regularly optimized or redesigned another page or set of pages.
One of the first things I did when I arrived at Recurly was to open a pull request with more than 15,000 lines deleted, cleaning up old and unused code. Then I moved the CSS on to a preprocessor in the slow but sure slog towards The Sass Way.
The next step was moving the entire PHP site to a simpler Jekyll build. I submitted a PR to get some opinions, and we ended up merging it in. The site is way faster now, and after a few Nginx tweaks, everything routes quite smoothly.
In the summer of 2013, our designer Bekka Reese, started updating pages on the site, starting with the home page, to give it a more modern and compelling look. Building it out wasn’t easy because she had done a great job and put serious thought into every element—but with UX designer Zac Halbert swooping in like a super-hero, we managed to get the finished, responsive, result out the door. As we continued reworking the site page by page, we brought coder & designer Adam Kirkwood on board to boost our output.
I worked closely with both Marketing and Ops to ensure we didn’t suffer any SEO hits for the changes, and make sure each page was optimized for search engines without being a keyword assault on the visitor.